Artistic direction of the illustrative part of the Dortmund-Hoerde district advertising campaign, with the creation of the "Phoenix"- figurine logo.

Consequently winner of the marketing competition for all the city's districts, which took place in Dortmund in September 2001.

Artistic direction for the development of a 3D animation as part of a film representing the Hoerde district, Dortmund. Overseeing and production of illustrative models for the transformation of the 'Phoenix'-advertising fugurine from 2D to 3D.

(Background: Phoenix was the historic name of the steelindustrie site in Dortmunds district Hoerde. For the purposes of the structural changes Hoerdes steelindustrie-era died, but the name was kept and was given to this fiery bird to represent his home turf and its surrounding areas.)