Development and artistic direction of website of the freelance engineers, SHI. Creation of a comic animation, page design.

One of the dominant concepts in relation to the development of the website was the need to convince the client, SHI, to distinguish itself from the competition by inserting some humour into a sector dominated by "grey mathematics" and lines drawn with a ruler. The use of irony to contrast the rigid and conservative image of the engeneering sector was a part of this.

The light-heartedness factor is very important especially in the first contact phase on the Internet and subconsciously encourages people to want to find out more about the actual subject at hand.