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Order to develop a soft toy.
Concept/Draft/Design ©Andreas Neuhaus

Client:
MigraDo, Service Centre for Migration and Integration of the City of Dortmund

Purpose:
Classic giveaway / welcome gift for the children of new arrivals / sympathiser

Symbolism:
Peace, new beginnings, protection & security

As one of the oldest and most peaceful creatures on our planet, the tortoise is associated with many positive qualities. Traditionally, it symbolises the path of peace. It draws its strength from the security of having a roof over its head, even in a foreign land, which offers protection, security and prosperity.
As a totem or spirit animal, it encourages its owner to look around, discover new horizons and feel at home in new surroundings.

The colour scheme is based on the three corporate colours of the MigraDo logo, which is sewn onto the underside on the chest as a decorative satin label.

These sketches were used to visualise the idea for the customer and as implementation graphics for production.

The result is a cosy, likeable cuddly toy that complies with ‘Oeko Tex Standard 100’ guidelines.